Be there for your parents from anywhere.

We visit your parents every week and call them every day. You stay in the loop.

WhatsApp Us

Care teams in India today. Parents elsewhere? Message us and we'll find a way to help.

Schedule a consult

Trusted by founding families in 3 countries
8 languages incl. Hindi & Tamil
Exercise Plan from Physiotherapists
Reminders for exercise and medicine
Companion for Doctor visits
Post-op home care
One trusted care manager
Weekly in-person visits
Emergency plan with drills
Family stories in their voices

What's included

Real people on the ground, with Asha keeping everyone in sync.

Your Care Manager

One dedicated person who knows your parents, coordinates their care, and keeps you in the loop.

Your named point of contact

Your Care Manager

One dedicated person who knows your parents, coordinates their care, and keeps you in the loop.

Your named point of contact

Your Care Manager

One dedicated person who knows your parents, coordinates their care, and keeps you in the loop.

Your named point of contact

In-person visits

A trusted companion visits every week to see how they're really doing.

Goes with them to doctor visits

In-person visits

A trusted companion visits every week to see how they're really doing.

Goes with them to doctor visits

In-person visits

A trusted companion visits every week to see how they're really doing.

Goes with them to doctor visits

Asha, your AI care companion

Calls your parents daily on their regular phone or WhatsApp, in their language, with reminders and real conversation, and keeps the whole team in sync.

Available 24/7 · Knows your family's story

Asha, your AI care companion

Calls your parents daily on their regular phone in their language, with reminders and real conversation, and keeps the whole team in sync.

Available 24/7 · Knows your family's story

Asha, your AI care companion

Calls your parents daily on their regular phone or WhatsApp, in their language, with reminders and real conversation, and keeps the whole team in sync.

Available 24/7 · Knows your family's story

Testimonials

What families say about Our Care team

Real experiences from families who trust us with their elders' care

They took the time to understand our situation and guided me through the different care options available, recommending what would best suit my mom's needs - not just from a practical perspective, but an emotional one as well.
Manisha, United Kingdom
Radhika (Mother), Mumbai
I will be recommending them to all my friends who need help to manage their parents or family for any medical support on regular basis while they are away.
Anurag, USA
Anurag’s Father, Gwalior
They constantly kept checking on the quality of service . My experience has been extremely pleasant and I am happy that I chose them as the service partner
Apoorva, Bangalore, India
Kumud (Mother), Bangalore, India
My mom loves talking to Asha, like her daughter. Asha is also like a biographer collecting her life stories. We are now onboarding my masi. Its cute to see my mom teaching my masi about Asha.
Kandarp, California, USA
Minaxi (Mother), Canada

They took the time to understand our situation and guided me through the different care options available, recommending what would best suit my mom's needs - not just from a practical perspective, but an emotional one as well.
Manisha, United Kingdom
Radhika (Mother), Mumbai
I will be recommending them to all my friends who need help to manage their parents or family for any medical support on regular basis while they are away.
Anurag, USA
Anurag’s Father, Gwalior
They constantly kept checking on the quality of service . My experience has been extremely pleasant and I am happy that I chose them as the service partner
Apoorva, Bangalore, India
Kumud (Mother), Bangalore, India
My mom loves talking to Asha, like her daughter. Asha is also like a biographer collecting her life stories. We are now onboarding my masi. Its cute to see my mom teaching my masi about Asha.
Kandarp, California, USA
Minaxi (Mother), Canada

They took the time to understand our situation and guided me through the different care options available, recommending what would best suit my mom's needs - not just from a practical perspective, but an emotional one as well.
Manisha, United Kingdom
Radhika (Mother), Mumbai
I will be recommending them to all my friends who need help to manage their parents or family for any medical support on regular basis while they are away.
Anurag, USA
Anurag’s Father, Gwalior
They constantly kept checking on the quality of service . My experience has been extremely pleasant and I am happy that I chose them as the service partner
Apoorva, Bangalore, India
Kumud (Mother), Bangalore, India
My mom loves talking to Asha, like her daughter. Asha is also like a biographer collecting her life stories. We are now onboarding my masi. Its cute to see my mom teaching my masi about Asha.
Kandarp, California, USA
Minaxi (Mother), Canada

How to get started

Tell us what they need
We'll handle the rest

Onboarding call

WhatsApp us to get started

Step 1

Ongoing care

Weekly visits, daily calls from Asha

Step 2

Always in the loop

You approve the budget. We handle the rest.

Step 3

Onboarding call

WhatsApp us to get started

Step 1

Weekly Visits

Weekly visits, daily calls from Asha

Step 2

Always in the loop

You approve the budget. We handle the rest.

Step 3

Faqs

Got questions? We’ve got answers

Where do you operate?

Our in-person care teams are in India today, and we're expanding. Asha can call parents anywhere in the world, so if your parents live elsewhere, message us and we'll find a way to help.

Who are the care managers and companions?

What is Asha?

What languages does Asha speak?

What happens if they don't pick up the call?

How much does it cost?

How do I convince a skeptical family member to try it?

How do you protect our family's information?

Where do you operate?

Our in-person care teams are in India today, and we're expanding. Asha can call parents anywhere in the world, so if your parents live elsewhere, message us and we'll find a way to help.

Who are the care managers and companions?

What is Asha?

What languages does Asha speak?

What happens if they don't pick up the call?

How much does it cost?

How do I convince a skeptical family member to try it?

How do you protect our family's information?

Why we built this

Good advice is easy. Following it every day is hard.

We've lived across five countries while our parents grew older in India. They never asked for help until something went wrong. So we built what we wanted for them: a real care plan, and someone to keep it going every day.

Rohan Thakkar

Cofounder · CEO & Head of Product

San Mateo, California

Every doctor visit ended with good advice that quietly slipped within weeks. I built Asha to help it stick, every day, in my parents' language. Every family needs Asha.

Previously built products at

Amazon

Microsoft

Netflix

Expedia

Navneet Gupta

Cofounder · Head of Operations

Bengaluru, India

Working abroad, I could never find reliable care for my parents. So I came back to build it, with 16+ years of building systems millions of people trust.

Previously built products at

Microsoft

Wise

Flipkart

Careem

Docusign

Shivani Marya

Care Manager

Coordinates our on-the-ground visits, making sure every family gets a trusted, consistent companion.

Osheen Akhlaq

Marketing Intern

Helps families discover Asha and shares the stories our care team collects every month.

Be there for your parents from anywhere.

Be there for your parents from anywhere.

Be there for your parents from anywhere.

What's included

What's included

Your Care Manager

Your Care Manager

Your Care Manager

In-person visits

In-person visits

In-person visits

Asha, your AI care companion

Asha, your AI care companion

Asha, your AI care companion

Testimonials

What families say about Our Care team

They took the time to understand our situation and guided me through the different care options available, recommending what would best suit my mom's needs - not just from a practical perspective, but an emotional one as well.

I will be recommending them to all my friends who need help to manage their parents or family for any medical support on regular basis while they are away.

They constantly kept checking on the quality of service . My experience has been extremely pleasant and I am happy that I chose them as the service partner

My mom loves talking to Asha, like her daughter. Asha is also like a biographer collecting her life stories. We are now onboarding my masi. Its cute to see my mom teaching my masi about Asha.

They took the time to understand our situation and guided me through the different care options available, recommending what would best suit my mom's needs - not just from a practical perspective, but an emotional one as well.

I will be recommending them to all my friends who need help to manage their parents or family for any medical support on regular basis while they are away.

They constantly kept checking on the quality of service . My experience has been extremely pleasant and I am happy that I chose them as the service partner

My mom loves talking to Asha, like her daughter. Asha is also like a biographer collecting her life stories. We are now onboarding my masi. Its cute to see my mom teaching my masi about Asha.

They took the time to understand our situation and guided me through the different care options available, recommending what would best suit my mom's needs - not just from a practical perspective, but an emotional one as well.

I will be recommending them to all my friends who need help to manage their parents or family for any medical support on regular basis while they are away.

They constantly kept checking on the quality of service . My experience has been extremely pleasant and I am happy that I chose them as the service partner

My mom loves talking to Asha, like her daughter. Asha is also like a biographer collecting her life stories. We are now onboarding my masi. Its cute to see my mom teaching my masi about Asha.

How to get started

Tell us what they needWe'll handle the rest

Tell us what they needWe'll handle the rest

Step 1

Step 2

Step 3

Step 1

Step 2

Step 3

Faqs

Got questions? We’ve got answers

Where do you operate?

Who are the care managers and companions?

What is Asha?

What languages does Asha speak?

What happens if they don't pick up the call?

How much does it cost?

How do I convince a skeptical family member to try it?

How do you protect our family's information?

Where do you operate?

Who are the care managers and companions?

What is Asha?

What languages does Asha speak?

What happens if they don't pick up the call?

How much does it cost?

How do I convince a skeptical family member to try it?

How do you protect our family's information?

Why we built this

Good advice is easy. Following it every day is hard.

Tell us what they need
We'll handle the rest

Tell us what they need
We'll handle the rest